Shopping for makeup can be overwhelming, especially with all the options available. Whether you’re a beginner or just looking to update your makeup collection, here’s how to shop for makeup like a pro—focusing on the essentials, choosing the right shades, and avoiding unnecessary purchases.
Step 1: Start with the Basics
Every makeup collection needs a few basics: foundation, concealer, mascara, and a lip product. Choose a foundation that matches your skin tone and provides the coverage you need. If you’re unsure about your shade, go for a buildable formula that can be adjusted for a lighter or heavier application. Concealer should be one shade lighter than your foundation to brighten up your under-eye area.
Mascara is a must-have for enhancing lashes. When shopping for mascara, choose one that fits your lash goals—lengthening, volumizing, or curling. Lastly, a lip balm, gloss, or lipstick in a neutral shade is a good starting point. You can always experiment with brighter colors once you’ve mastered the basics.
Step 2: Know Your Skin Type and Undertones
When shopping for makeup, it’s crucial to know your skin type and undertones. If you have oily skin, look for matte foundations or powders that control shine. Dry skin types should opt for hydrating formulas like dewy foundations or cream blushes.
Understanding your undertones will help you choose shades that complement your complexion. Cool undertones typically look great in pinks and blues, while warm undertones shine in oranges, golds, and reds. Neutral undertones are lucky enough to pull off most shades, from peaches to berry tones.
Step 3: Don’t Overbuy—Stick to What You’ll Use
It’s easy to get carried away when shopping for makeup, but sticking to the essentials will save you money and avoid clutter. You don’t need every eyeshadow palette or every shade of lipstick—just pick items that you can use regularly. Neutral eyeshadow shades, a versatile blush, and a few lip products are all you really need to create multiple looks.
Pro Tip: Take your time testing products, especially foundation and concealer. Visit a store where you can swatch and try products in natural lighting, so you can find your perfect match.
